Internet Marketing Beginner, FREE Internet Marketing Glossary and Online Business Dictionary

Internet Marketing Terms Explained

Here is what the most confusing internet marketing words mean...

Confirmed Opt-In

Also known as verified opt-in. The recipient has verifiably confirmed permission for the address to be included on the specific mailing list. By confirming (responding to) the list subscription verification request.

Conversion Rate

The percentage of visitors who take a desired action e.g. buy a product, sign up to a newsletter, etc.

Follow-Up Email

An email that is sent automatically by your auto-responder after an initial email is sent. Usually you will have an entire sequence of follow up messages to be delivered on specific dates.

Gopher

A friendly menu system for exploring the internet developed at the University of Minnesota. With the rise of HTML and the advancement of browsers. Gopher is rarely used these days.

Landing Page

A web page often geared specifically for an offer from a marketing campaign. When the subscriber clicks to visit the page they don't have to read your entire site to find your offer. The landing page contains all the information they need and gives them a method to take action.

List

The list is a database of email subscribers that receive information from you.

Pay-Per-Click

A way of pricing advertisements based off of the number of times an ad is clicked. The advertiser pays a set price for each click as opposed to traditional advertising which is based off of the number of people who see your ad but do not necessarily click on it.

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